Summer's Shenanigans

Have you seen my Kuta?

Tuesday, April 22, 2008

The New Office

I have been in California for almost two weeks now, with a laundry list of stuff that needs to get done while I'm here. One of my top priorities is moving Vicious Enterprises to a larger location. I lucked out on the FIRST day I was in town and found an insane office space right on Garnet in Pacific Beach. It was a little bit more then I wanted to spend ($1900 a month), but the advertising potential of this space is worth $1900 a month alone. Plus, the office is HUGE. Garnet is the busiest street in PB and PB is filled with college students (our target market). I got the new sign up today and the official moving day is Saturday!

vicious enterprises office

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Monday, March 17, 2008

Everyone Wants a Piece of My Pie

I recently set up my business to have "legitimate" employees and instituted payroll. I have had employees for a while, but I've been paying them their wages and simply 1099ing them at the end of the year. Basically, I was paying them as contractors, rather then employees, because, well, it's just easier that way. Since my girls have been working with me for a while now, I figure I better legitimize the whole employee thing, since we are going to be hiring more employees soon.

After going through this process, I totally understand and AGREE with why every big company in the USA is outsourcing overseas.

In order to be able to legally pay someone to work for you, you need to apply for an EIN (Employer Identification Number) with the federal government. Then you need to apply for an EDD (Employment Development Department) account with the state (California in my case). Both the government and the state then send you piles of shit to read and forms to fill out, which you need about a week to read through and a college degree in Human Resources to understand.

Then, of course, comes the taxes. Which is the only real reason why you are required to "register" with the government and the state.

I ran my first payroll last week and paid $1368 in wages to my employees. I then had to turn around and hand an additional $486 in taxes to the government and to the state. So I have to pay almost $1000 a month to pay employees $2800. Does that seem right to you? I get fined (taxed) for creating jobs in the state of California. Great fucking plan, America.

So this brings me to my point: Everyone wants a piece of my pie.

- Just being self employed incurs an additional 15% Self Employment Tax from the government. This is on top of the everyday taxes that everyone pays.

- You have to pay the County Recorder to register a business name.

- You have to pay the city annually for a business license AND they require that you pay them a percentage of sales (WTF?!).

- You have to pay the government and the state in order to employ people.

The list of "taxes" keeps growing as my business grows and it's really annoying. The business keeps grows but I keep making less money. Nonsensical...

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Friday, October 26, 2007

How Much is Enough?

Since quitting my job, I've been on an emotional rollercoaster. I'm elated for a while and then racked with "what ifs". I know everything is going to be fine, but I'm definately a workaholic and I'm addicted to making money. That's the beauty of what I do, the harder I work the more money I make. So it's hard to not want to make money/work. I just hope that I've tied everything up well enough that I can walk away for a month and reassess what's up with my crazy life. I just can't do this any more. I've been working 12 - 18 hour days for years now and I just can't do it anymore. I need to find a balance, but that is easier said then done. Back in the day, I was perfectly happy making $40K a year, working 40 hours a week and surfing 3 times a week. But would that make me happy now that I know what else is out there? I've saved up some cash so I will have some time to think.

I can't wait to go home. :)

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Tuesday, October 23, 2007

I Quit

I quit my job today.

That might seem kind of funny since I own a business, but nonetheless, I quit. I was pushed just a little too far by someone that I'd given a golden ticket too, and I'm done. Don't want to do the job? Then you don't have a job. Makes sense to me.

I'm tying up all the loose ends and then flying home to Puerto Rico on Friday. I think I'm going to be an unemployed surfer for a few weeks and then regroup with a new game plan.

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Monday, October 15, 2007

She Works Hard For The Money

You know that song "She Works Hard For The Money" by Donna Summer?

"...She works hard for the money
so hard for it honey
she works hard for the money
so you better treat her right
..."

Well, that's how I feel right now. I actually want to run around in a hoody like Rocky did to "Eye of the Tiger", but I want "She Works Hard for the Money" to be playing in the background...

For the past two weeks I've been working until 4am, sleeping on the floor in the office, waking up at 9am and doing it all over again...Whoops, invoice are done printing...back to work...

"...She works hard for the money
so hard for it honey
she works hard for the money
so you better treat her right
..."

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Wednesday, October 03, 2007

Eazy E is Good for Employee Moral

One of the girls that works for me just made a special request:

"Summer, can you put in the Eazy E CD, I think it will be good for employee moral..."



So, of course, we're rocking out to Eazy E now. LaLaLingerie.com is soooo gansta today...haha.

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Entrepreneur Magazine - Young Millionaires

I just flew into San Diego from Puerto Rico and I had a two hour layover in the JFK, New York airport. Since I had some time to kill, I grabbed a bite to eat and a couple of magazines. Entrepreneur Magazine caught my eye with their cover story, "Young Millionaires - Secrets from 25 of America's Best and Brightest", so I picked it up and was reading it while waiting for my flight.

Some guy walks by and says, "I'm in that magazine". I didn't even look up. What a tool.

Any how, back to "Secret's from 25 of America's Best and Brightest". It was interesting to see who Entrepreneur picked, but they certainly were not the "Best and Brightest" entrepreneurs/millionaires that I've ever met. It's funny to me how old school print media tends to overlook "internet millionaires". I know quite a few and they are ten years younger and ten times richer then the "Young Millionaires" picked by Entrepreneur Magazine. And you would never know they were rich, let alone very rich. Anyhow, the article was a good read and here are some inspiring quotes from the millionaires picked by Entrepreneur Magazine:

"Do something creative, but still in line with your product philosophy, to distinguish yourself to buyers." - Kelly Flatley and Brendan Synnott of Bear Naked

"Use your youth to your advantage by introducing something new to the market." - Herman Flores, Myles Kovacs and Haythem Haddad of DUB Publishing

"Raise the standard and you'll find that you'll never go out of style." - Jim Wetzel and Lance Lawson of Jake

"Give your customers a voice, and they just might use it to spread the word about your business." - Jacob Dehart and Jake Nickell of Threadless.com

"Stay focused and don't lose focus of why you're in business." - Tim Vanderhook, Chris Vanderhook and Russell Vanderhook of Specific Media

"Chat up your new business every chance you get, as you never know where leads will come from." - Megan Duckett of Sew What? Inc.

"Knowledgeable team members can help you grow your business to new heights." - Brad Sugars of Action Coach

"No matter how fast your company grows, stay focused on keeping your product quality standards high." - John Vechey, Brian Fiete and Jason Kapalka of PopCap Games

"Don't let a good thing pass you by. Seize the right opportunity, and you just might become the market leader." - Nathan Jones of Xlear

"Just because you havn't taken the cookie-cutter path to entrepreneurship doesn't mean you can't make your business a success." - Devon Rifkin of The Great American Hanger Company

"Let your passion be the driving force in your business." - Ryan Black, Ed Nichols and Jeremy Black of Sambazon

"When you fill a hole in the market with a quality product, customers will take notice." - Amy Silovic of Tibi

"Surround yourself with entrepreneurial-minded employees and you'll gain a creative, dedicated work force and a constant infusion of innovative ideas." - Bob Shallenberger and John Cavanagh of Highland Homes

All good advice for aspiring entrepreneurs.

I found quite a few good articles in Entrepreneur Magazine and although I'm not looking for new business inspiration (since I love my job/business), it's always good to keep your mind open to new things that could spark new ideas.

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Sunday, September 02, 2007

Back in San Diego

I got back to San Diego yesterday and I'm going to be here for a while for work. The funny thing is that two people have already asked me, "Is it good to be home?!". Um, helllllloooooo. I'm not home. My home is in Puerto Rico. And I can't wait to go home...

Any how, my brother accidentally left the lights of my car on after he dropped me off at the airport (12 days ago), so my battery was VERY dead. We had to let the jumper cables sit on the battery for over 20 minutes before I could even start my car. LUCKLY it finally did turn over. I was worried since the lights had been on for so long that it may have killed it for good, which would have been a bummer since the battery was fairly new (and not cheap).

The office underwent some construction while I was gone and a couple of walls got knocked out, but unfortunately it's not as big as I was hoping. From my calculations, we're going to out grow this place in 6 months or less. So, I'm in the market to buy a warehouse/office in San Diego. One more thing to do...just what I need...

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Thursday, June 14, 2007

Custom Die Cut Stickers

I've been wanting to get a custom "Vicious Enterprises" sticker for the company car, but I wasn't able to find exactly what I wanted until recently. I found AlwaysSign.com the other day and they offer exactly what I need! They do custom die cut stickers like this one that I just slapped on my car:


Not only are they great quality stickers, they are CHEAP and the turn around time is fast (I received them 2 days after I placed my order). The "Vicious" sticker shown above was $4.69 and there are tons of colors, sizes and fonts to choose from. I actually purchased a big red "Vicious Enterprises" sticker to go on the car, but it ended up being HUGE (maybe I'll slap that one on The Red Baron...haha), so I went with the silver one above.

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Thursday, February 22, 2007

10 New Careers

I thought this list: "10 Majors That Didn't Exist 10 Years Ago", was interesting, so I wanted note these 10 careers that are somewhat in their infancy:

"New media
Online media is one of the fastest-growing areas of journalism. New media majors combine traditional journalism studies with courses on the design and management of digital media.

Some programs, such as the new media program at the Academy of Art University in San Francisco, concentrate on computer skills and design of online media. Other programs, like the one at Indiana University/Purdue University, Indianapolis, integrate communications and digital skills.

Biotechnology
Biotechnology combines biology and technology to solve agricultural, food science, and medical issues. It is an interdisciplinary field and is often combined with a business degree, as in the joint degree program at Johns Hopkins University. Most biotechnology degrees are at the master's level, yet bachelor's degrees in biotechnology, such as the one at Delaware State University, are starting to emerge as this field becomes more in demand.

Related fields include bioinformatics and biomedical engineering.

Organic agriculture
The first organic agriculture program in the United States began at Washington State University (WSU) in 2006. Demand for those knowledgeable in organic agriculture is growing. "Large corporations increasingly are interested in meeting the nation's growing appetite for organic foods [and] are seeking employees who understand organic agriculture systems," says Dr. Cathy Perillo, coordinator of WSU's organic agriculture program, in a press release.

This major is not widespread, but other institutions are looking into adding an organic agriculture degree program, including the University of California, Davis. The University of Florida (an MSN Encarta advertiser) also launched an organic agriculture major in 2006.

Homeland security
New degree programs in homeland security have been established since the 9/11 terrorist attacks. Homeland security majors study everything from psychology to disaster relief and federal law to handling hazardous materials. The U.S. Department of Homeland Security offers scholarships and fellowships for homeland security majors and runs an intensive 18-month degree program at the Center for Homeland Defense and Security.

Homeland security education is expanding rapidly at community colleges. Close to 85 percent of students trained in homeland security-related fields graduate from community colleges, according to the American Association of Community Colleges.

E-business/e-marketing
This field focuses on buying, selling, and marketing items on the Internet and may also include communicating with customers, employees, and business partners. Demand for employees in this field is expected to grow faster than average, according to the U.S. Bureau of Labor Statistics.

Degree programs in e-marketing are usually in universities' business schools and are more common at the graduate level. Some schools, such as the University of Akron, offer bachelor's programs in e-marketing, while others, like Missouri State University, offer a minor for business students.

Computer game design
Students playing video games in their dorm rooms can now avoid a lecture from their parents by majoring in computer game design. Computer game design programs were nearly nonexistent a decade ago. Today more than 150 colleges offer programs and courses in game design.

Some programs, such as the program in computer games development at DePaul University, focus on the programming of games while others, like the game art and design program at the Art Institute of Phoenix, concentrate on the visual design. Michigan State University is launching a Serious Game Design master's degree program in the fall of 2007 for students with "a desire to create and study games which change the world." The International Game Developers Association offers resources, including a scholarship, for students interested in game design.

Forensic accounting
The controversy surrounding recent corporate scandals has drawn attention to the expanding field of forensic accounting. While it has existed for many years, forensic accounting is now the fastest-growing field of accounting. Forensic accountants are like money detectives--they investigate suspected financial mishandling and assist in legal matters. Forensic accountants must have a broad understanding of business practices beyond standard accounting skills.

Bachelor's degrees in forensic accounting, like the program offered at Franklin University, are required for most careers in this field. Students can also earn a master's degree and post-graduate certificate through a program like the one at West Virginia University (an MSN Encarta advertiser).

Human computer interaction
Human computer interaction (HCI) majors focus on designing ways to improve human experiences and work practices with technology. HCI investigates the impact of technology on individuals and organizations. While courses in this field have been offered since the 1960s, degree programs in HCI have been growing. Human computer interaction majors are usually located in schools of computer science, but studies are multidisciplinary.

Most HCI programs are at the graduate level, such as the program at Iowa State University, but some, including the HCI program at the New Jersey Institute of Technology, have a bachelor's degree program.

Society and the environment
Society and environment majors study the interactions between society and the environment. Degree programs in this field go by slightly different names, like Indiana University's joint environmental science and public affairs degree and Columbia University's climate and society program. Students in these majors apply social science theories to environmental issues. Most programs are at the master's degree level, but programs such as the one at UC-Berkeley offer undergraduate degrees as well.

Nanotechnology
Developments in technology have made it possible to control matter at smaller and smaller levels. The field of nanotechnology works with systems at the molecular level and can be applied across many different disciplines, including physics, engineering, and chemistry. Interest in nanotechnology is growing and is being encouraged by the National Nanotechnology Initiative, organized in 1998. Most nanotechnology programs are at the graduate level, but several programs provide a background in nanotechnology studies, like the bachelor's program in nanosystems engineering at Louisiana Tech University."

Technology, technolgy, technology. This makes me feel secure about my .com bubble NOT bursting and the fact that I could teach quite a few of those courses, makes me very thankful that I got in, when I got in ;)...

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Monday, January 08, 2007

Ebay is Blowing it

Ebay has decided to raise fees again, which has become an all too often thing in the last couple of years. The last time eBay raised their fees was less then 6 months ago. Here are the latest eBay fee increases that will go into effect on 1/30/07:


I really think eBay's greed is going to lead to a decrease in their profits. For example, before the last fee hike I was spending $600 - $700 a month on eBay fees. Since the fees just keep increasing, I decided it was time to streamline the eBay stuff, so I eliminated all items that don't sell 80% of the time. Now I pay around $300 a month in eBay fees and if they keep increasing, I will just drop eBay all together. I did the math some time ago and before the last two fee increases, eBay was taking about 25% of my profit for anything sold on eBay. It's just not worth it any more, which is probably why the quality of items is declining on eBay as well. I found this article interesting and it just shows how sneaky/greedy eBay really is.

I'm going to test out sales at RummageMonkey.com and see what happens. I don't expect much since it is a brand new website, but perhaps I can at least help them grow and take over at least a little bit of the eBay monopoly.

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Thursday, January 04, 2007

A $2 Bottle of Wine?

Today I was dragging in inventory shipments and I noticed a mystery box. Yes, I am so anal that I know exactly how many shipment are to arrive on each specific day, and this day there was an extra box. I recognized the vendor on the return address label, so I figured it was their 2007 catalogs or something like that. I tore it open and read the accompanying letter:

Dear Valued Customer,

Like a good standing wine, our business improves over time~!

We understand that we may have caused you undue frustration this year in shipping woes.

This holiday, we wish to show you our appreciation for your business and your patience as we continue to grow, by offering you this bottle of wine...


My 1st thought was that it was a nice gesture, since I have indeed suffered some serious bang-my-head-against-the-wall moments due to this company's lack of professionalism. But, my inner Cinical Summer, thought, "Yeah, right. It's probably a bottle of Charles Shaw." Low and behold...



I must be psychic.

So, I spent $100,000 with this company in 2006. Their "customer service" agents are complete bitches 75% of the time (until I dropped the name of the owner of the company once, then they were nice for about a week) and they just sent me a bottle of wine that retails for $1.99. Classic...:)

In other news, Monkey loves the pink fluffy bed she received as her late Christmas present...

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